At Longway OEM, we provide professional OEM and ODM manufacturing solutions for sunscreen brands, helping businesses turn sunscreen concepts into market-ready products.
Our sunscreen product solutions include:
SPF30 / SPF50 Sunscreen Cream
- Face Sunscreen
- Body Sunscreen
- Mineral Sunscreen
- Chemical Sunscreen
- Sunscreen Spray
- Sunscreen Stick
For brands targeting the U.S. market, sunscreen development requires special attention because sunscreen products are subject to OTC regulatory requirements. Product development may involve formulation, sunscreen active ingredients, SPF performance, testing, labeling, and compliance considerations.
Longway OEM supports brands through the product development process, from product requirements and formula development to packaging customization, sample confirmation, testing evaluation, and mass production.
Step 1: Submit Your Sunscreen Product Requirements
Every project starts with your product idea and business requirements.
You can provide information such as:
- Desired sunscreen product type
- Target country or market
- Target customers
- Required SPF level
- Preferred product format
- Mineral or chemical sunscreen direction
- Water-resistant positioning
- Packaging requirements
- Estimated order quantity
For example, if you want to develop an SPF50 face sunscreen for the U.S. market, your requirements may include:
- Target Market: United States
- SPF Level: SPF50
- Product Type: Face Sunscreen
- Formula Direction: Lightweight / Moisturizing
- Packaging: Tube or Airless Pump
- Brand Positioning: Daily Skincare + Sun Protection
Based on your requirements, Longway OEM can evaluate a suitable product development direction.
Step 2: Product Positioning & OTC Development Planning
Sunscreen products are different from ordinary skincare products.
For brands targeting the U.S. market, sunscreen development may need to follow applicable OTC drug regulatory requirements.
At the beginning of the project, it is important to define:
- Target market
- Sunscreen product format
- Planned sunscreen active ingredients
- SPF level
- Broad Spectrum positioning
- Water-resistant claims
- Labeling and marketing claims
The product development direction can then be planned around:
Target Market + OTC Requirements + Formula + SPF Level + Packaging
This stage is especially important for brands planning to enter the U.S. sunscreen market, as the formula and product claims should align with applicable regulatory requirements.
Step 3: Sunscreen Formula Development
ODM Sunscreen Development
For ODM projects, Longway OEM can support sunscreen formula development or formula adjustment based on your product requirements.
Different product directions may include:
SPF30 Sunscreen
Suitable for:
- Daily sun protection
- Urban lifestyles
- Lightweight product positioning
SPF50 Sunscreen
Suitable for:
- Higher sun protection positioning
- Outdoor activities
- Beach and sports markets
Face Sunscreen
Product development can focus on:
- Lightweight texture
- Easy application
- Moisturizing experience
- Comfortable daily wear
- Makeup-friendly positioning
Body Sunscreen
Product development can focus on:
- Easy spreadability
- Large-area application
- Convenient daily use
Mineral Sunscreen
A product direction based on mineral sunscreen active ingredients.
Suitable for brands targeting:
- Sensitive skin positioning
- Mineral sunscreen markets
- Specific consumer preferences
Sunscreen Spray
Suitable for:
- Outdoor brands
- Sports brands
- Beach and travel markets
Sunscreen Stick
Suitable for:
- Portable use
- Convenient reapplication
- Travel-friendly product positioning
Step 4: OTC Testing & Product Compliance Evaluation
This is one of the most important stages for sunscreen products intended for the U.S. market.
Before a product enters the market, appropriate testing and compliance evaluation may be required based on the product type, formulation, and intended claims.
Depending on the product, this may include:
- SPF Testing
- Broad Spectrum Testing
- Water Resistance Testing
- Stability Testing
- Microbiological Testing
- Packaging Compatibility Testing
Different product claims may require different testing considerations.
For example:
A product marketed as:
SPF50 Broad Spectrum Sunscreen
needs appropriate testing to support its intended SPF and broad-spectrum claims.
A product marketed with:
Water Resistant
claims may require applicable water-resistance testing.
The core development process for OTC sunscreen products can be summarized as:
Formula → Testing → Compliance Review → Production
Before entering the target market, the product's testing, labeling, and product claims should be reviewed for consistency with applicable requirements.
Step 5: Sunscreen Packaging & Private Label Customization
After confirming the product direction, the project moves to packaging development and private label customization.
Longway OEM can support different packaging options based on the sunscreen format.
Sunscreen Cream
Possible packaging options include:
- Soft Tubes
- Airless Pumps
- Bottles
Sunscreen Spray
Possible packaging options include:
- Aerosol Cans
- Spray Packaging
Sunscreen Stick
Possible packaging options include:
- Stick Packaging
- Twist-Up Tubes
Private label customization may include:
- Custom logo
- Label design
- Packaging colors
- Product size
- Outer carton packaging
For sunscreen products, packaging selection is not only about appearance. Compatibility between the formula and packaging should also be considered.
Step 6: Sample Development & Confirmation
Before mass production, samples are developed based on the confirmed product requirements.
Brands can evaluate factors such as:
- Product texture
- Appearance
- Spreadability
- Skin feel
- Absorption experience
- Fragrance
- Packaging appearance
- Overall product positioning
For sunscreen products, it is important to understand that:
Sample approval is not the same as completing OTC compliance.
Before entering the target market, the final product may still need appropriate testing and regulatory review based on its intended claims and market requirements.
Step 7: Mass Production
After product development, sample confirmation, and production preparation are completed, the project moves into mass production.
Longway OEM can support the manufacturing of different sunscreen product formats, including:
- SPF Sunscreen Cream
- Sunscreen Lotion
- Sunscreen Spray
- Aerosol Sunscreen
- Sunscreen Stick
Through standardized manufacturing processes and production capacity, we support brands with consistent product supply for different order scales.
Step 8: Quality Control & Final Inspection
Quality management is an important part of sunscreen manufacturing.
During and after production, products may be evaluated according to applicable project and production requirements.
Key quality considerations may include:
- Product appearance
- Filling volume
- Packaging integrity
- Product stability
- Microbiological control
- Batch consistency
For OTC sunscreen products, appropriate production documentation and quality management procedures should also be considered based on applicable requirements.
Step 9: Finished Product Delivery & Shipping
After production and final inspection, finished products move to the delivery stage.
Depending on the target market and project requirements, delivery planning may include:
- International shipping
- Export documentation
- Finished product delivery
- E-commerce logistics planning
For brands targeting the U.S. market, shipping solutions can also be planned according to the intended sales channel and product requirements.
Longway OEM Sunscreen Development Process at a Glance
Step 1
Submit Your Sunscreen Product Requirements
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Step 2
Product Positioning & OTC Development Planning
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Step 3
SPF Formula Development or OEM Formula Evaluation
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Step 4
OTC Testing & Compliance Evaluation
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Step 5
Packaging & Private Label Customization
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Step 6
Sample Development & Confirmation
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Step 7
Mass Production
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Step 8
Quality Control & Final Inspection
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Step 9
Finished Product Delivery & Shipping
FAQ: How Can I Develop My Own OTC Sunscreen Brand?
If you plan to launch your own sunscreen brand, especially for the U.S. market, the first step is to define:
- Your target market
- Sunscreen product type
- SPF level
- Product format
- Broad-spectrum positioning
- Water-resistant requirements
- Packaging and brand positioning
Longway OEM can help brands evaluate suitable manufacturing solutions, including:
- OEM or ODM development
- SPF30 / SPF50 product options
- Sunscreen cream, spray, and stick formats
- Formula development
- Private label packaging
- Product testing preparation
- Mass production planning
Find the Right Sunscreen Solution for Your Brand
If you are looking for a sunscreen product to sell under your own brand, start by considering your target customers, sales market, product positioning, and SPF requirements.
Longway OEM provides customizable sunscreen manufacturing solutions, including sunscreen creams, sunscreen sprays, and sunscreen sticks.
We can help brands evaluate suitable options for:
- SPF level
- Product format
- Formula direction
- Packaging solution
- Private label development
From a sunscreen product concept to a finished private label product, Longway OEM provides professional OEM and ODM manufacturing support for sunscreen brands.
→ Request a Sunscreen Quote